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U.S. McDonald’s Finally Getting Vegan Options

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Chris Kempczinski president and CEO of McDonald’s international and former president of McDonald’s USA said in an interview with CNBC that the company is getting plant-based vegan options.

“Certainly over time McDonald’s will have plant-based products on the menu” he said during the interview that included a stark earnings review due to recent world events we are all experiencing at the moment.

This statement comes on the heels of the fast-food chain giant testing out their “McVegan” veggie burger in Sweden and Finland back in 2017. 

The plant-based burger patty was made in collaboration with vegan Swedish based food company Anamma and was a soy-based burger.

“The test in Finland blew all the expectations out of the water,” said Staffan Ekstam, McDonald’s head of food strategy in Sweden.

“We can now offer our guests a vegan burger developed in Sweden. Our ambition is that there should be something on our menu for all of the 400,000 guests who visit us every day.”

At the McDonald’s Finland test location in the city of Tampere alone, the company revealed that they sold 150,000 units of the “McVegan” in one month.

Thanks to that overwhelming response McDonald’s in both Sweden and Finland added the soy-based “McVegan” burger to their permanent menus across the countries.

In the spring of 2019, McDonald’s Germany unveiled its new “Big Vegan Ts” that features Nestlé’s plant-based Incredible Burger patty, tomatoes, onions, lettuce, ketchup and mustard.

“We want to take responsibility and follow new, innovative paths,” McDonald’s said in a translated statement on www.mcdonalds.de

“That’s exactly what we prove with the Big Vegan TS. For the first time, McDonald’s offers a vegan burger across Germany – and even at McMenu.”

While the U.K. McDonalds’ do have a plant-based vegan burger it’s not on the menu and must be asked for as a substitution with no mayonnaise.

That’s in addition to the Goujon Wraps and other vegan choices including in happy meals.

Early this year just in time for Veganuary McDonald’s Canada began testing the PLT a vegan plant-based burger with a patty made by California based Silicon Valley startup Beyond Meat at an initial 28 restaurants.

As the test progressed and showed its success the test was expanded to 52 restaurants in the Ontario area. The sandwich consists of a non-vegan sauce, non-vegan cheese, lettuce, and tomatoes.

It’s been a long road of testing across the world but it’s sounding like McDonald’s is finally coming home to take on their growing plant-based fast-food competitors such as Burger King who last year knocked it out of the park with their Impossible Burger offering the Impossible Whopper.

With KFC selling out in both the U.S. and Canada with their Beyond Meat fried chicken and Burger Kings Impossible Whopper taking the world in a plant-based frenzy last year now is the time for McDonald’s to strike and I think they know it.

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Brandon Kirkwood

Animal Rights Activist (ARA), Vegan, Creator and editor of Vegan News, Father to an awesome cat named Boba, Youtuber

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