Veganuary has smashed their previous record on the first day of January!! The previous record set last year at 250,000 plus people was in the non profit charities cross hairs but no one could imagine they’d do a months worth of registrations in one day!
“What a way to welcome in 2️⃣0️⃣2️⃣0️⃣ 🎉 A MASSIVE 300,000 PEOPLE have already signed up to give vegan a try this January, and we are only on the first day of the month!” They said in their celebratory Facebook post.
This years Veganuary campaign included for the first time mainstream ads on UK television to help reach a wider audience. They’ve also pushed harder this year to reach more Americans with their message so perhaps it’s no surprise they are absolutely killing it on day one of 2020!
Congrats Veganuary! We are so happy for you!