Pizza Hut in the UK has launched plant based vegan “Pepperphoni” made from pea protein. It’s been launched for a limited time for Veganuary but if all goes well as it did with their Violife cheese pizza test last year it would become a permanent part of the menu.
This is the seventh vegan pizza option to be added to Pizza Hut UK’s menu and if sales are strong enough it will join the other options like the vegan “Jack N Ch**se Pizza” from last Veganuary.
“Following the success of our vegan Jack ‘N’ Ch**se Pizza last Veganuary, we wanted to create something new for 2020 to excite both vegan and non-vegan customers,” said Ciara Grace, Senior Menu Innovation Manager at Pizza Hut Restaurants.
She continued, “We strive to offer our guests as much choice as possible and love coming up with new, delicious recipes for them to try. Pea protein is a first for Pizza Hut Restaurants and we’re excited for guests to give it a go.”
In February of 2019 Pizza Hut added a three course menu for vegans that includes pizzas, appetizers and desserts. In October of the same year the launched vegan chicken nuggets, biscuits, an a caramel vegan cheesecake for dessert.
“We believe everyone should be able to share good times and enjoy a mutual love for pizza,” Pizza Hut chief marketing officer Chet Patel said in a statement. “We’ve been doing it for almost 50 years, so instead of calling those who choose to be vegan out, we’re calling them in.”
The “Pepperphoni” will be available all through the month of January at all 254 UK locations starting the first day of 2020.