A Fox Business article quotes Founder Ethan Brown as saying:
“We are excited to bring our latest product innovation to Canadians, welcoming a growing number of consumers to the delicious taste and nutritional and environmental benefits of our plant-based proteins. Canada is a very progressive market and since launching in retail there earlier this year, we’ve seen a tremendous response from Canadians who are interested in our plant-based proteins.”
This marks the first country other than the United States that the company is now selling in since their domestic grocery store launch back in June of this year.
2019 has certainly been the year of Beyond Meat since their spring IPO launch on the stock market sky rocketed becoming the best performing IPO in 20 years. That stock market confidence has continued since announcing the Beyond Sausage trial at Tim Horton’s across Canada which boosted the stock up to $93 dollars a share.
“Canadians are looking to incorporate plant-based options into their diets and we’re thrilled to partner with Beyond Meat to test three Beyond Meat Breakfast Sandwiches including an entirely vegan offering if the market test confirms the potential we see for the platform,” said President of Tim Hortons Alex Macedo.
Their recent Beyond Sausage launch at Dunkin’ Donuts across the U.S. has done well if social media is any indication but we are still waiting on the results of that.