Hormel known mainly for their flesh based products have joined the revolution by launching “Happy Little Meats” a plant based meat brand!
The announcement was made at their annual expo the “Barclays Global Consumer Staples Conference” in Boston.
“Hormel Foods has one of the most admired brand portfolios in the industry, led by our legacy of industry-leading innovation,” said Jim Splinter, group vice president of corporate strategy at Hormel Foods. ”We are continuing to build an organization that has the agility and adaptability to create products to align with today’s dynamic marketplace.”
Splinter added, “We understand consumers across a spectrum of lifestyles are adopting more flexible attitudes and behaviors when thinking about food, especially given the wide variety of products available in the marketplace. We intend to focus on all the ways plants can help consumers find alternatives in their food routines.”
“Happy Little Plants” launched at retailers across the united states this week and expansion plans should see it available everywhere other Hormel “products” are sold.
The flagship product is a ground “beef” alternative that contains 20 grams of non-GMO soy protein, 180 calories, with no preservatives, no cholesterol and is gluten-free.